Digital Marketing Specialist

Job Type: Full Time
Job Location: Uttara10, Dhaka
Salary: Negotiable
Vacancy: 03

About the Role

At Showsha SoftTech, we help businesses grow through innovative technology and digital solutions. We are seeking a highly motivated and performance-driven Digital Marketing Specialist to strengthen our brand presence, generate qualified leads, and support our business growth initiatives.

As a Digital Marketing Specialist, you will be responsible for developing and executing strategic digital marketing campaigns across multiple channels, including social media, search engines, email, and paid advertising. You will collaborate with cross-functional teams to create compelling content, optimize campaign performance, analyze marketing data, and identify new growth opportunities.

The ideal candidate combines creativity with analytical thinking, stays ahead of emerging digital trends, and has a proven ability to translate marketing strategies into measurable business results. If you are passionate about building brands, driving engagement, and delivering high-impact marketing campaigns in a fast-paced technology environment, we would love to have you on our team.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple channels.
• Manage and monitor Meta (Facebook & Instagram) Ads and Google Ads campaigns.
• Develop strategies to increase brand awareness, website traffic, and lead generation.
• Perform keyword research and implement SEO best practices.
• Manage social media platforms and create engaging content.
• Analyze campaign performance and prepare regular reports.
• Monitor website analytics using Google Analytics (GA4) and other tools.
• Conduct competitor research and identify growth opportunities.
• Collaborate with the design and development teams to execute marketing initiatives.
• Stay updated with the latest digital marketing trends and platform updates.

Requirements

Proven experience in Digital Marketing.
Strong knowledge of Facebook Ads Manager and Google Ads.
Understanding of SEO, SEM, and Social Media Marketing.
Experience with Google Analytics (GA4), Google Tag Manager, and Search Console.
Excellent analytical and reporting skills.
Strong communication and content planning abilities.
Ability to work independently and manage multiple projects.

Preferred Skills

Lead Generation Campaign Management
Conversion Tracking & Pixel Setup
Email Marketing
Content Marketing
Marketing Automation Tools
Graphic Design Knowledge (Basic)

What We Offer

✅ Competitive Salary

✅ Career Growth Opportunities

✅ Friendly & Innovative Work Environment

✅ Hands-on Experience with Diverse Projects

✅ Professional Development & Learning Opportunities

Application Deadline

Applications will be accepted until the position is filled. Early applications are highly encouraged, as we review applications on a rolling basis.